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ADVENTIST WORLD

Adventist World is a print and online magazine that is part of the Seventh Day Adventist church. With almost 1.5 million copies per month are printed and distributed free of charge to members of the Seventh-day Adventist Church in seven languages, printed in eight countries, on five continents, and sent to more than 150 countries. Here is the product design and UX work I worked on in 2017.

Project summary

DATE: 2017
I was brought into the Adventist World team to do the UX and Product Design work for Adventistworld.org Adventist world has millions of copies of its publication delivered each month to people in 150 different countries around the world. The Adventist World website was created to support the digital transformation of the Adventist world platform.

The Strategy

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Proven Results

As a result of the work that was done the new website was received with much praise and support. The leadership were very happy with the next site and saw a 48% increase in search traffic with a 50% increased conversion rate on sign-ups and a lower bounce rate overall across the site. People spent more time browsing for content

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HIGHER Search Traffic

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INCREASED Conversion Rate

DISCOVERY & PLANNING

In the beginners research was conducted with real users to understand why they use the Adventist World site to consume content and what they look for across the platform. There also was heuristics analysis conducted by a researcher in the US. This really helped to align design and research with stakeholders so we could agree on a clear set of user needs and business requirements.

USER RESEARCH

User research conducted with real users across the adventistworld.org platform. This is a reduced version of what was shared but it provides a great example of what was collated in the beginning to align on user needs and business requirements

DISCOVERY & PLANNING

Adventist World is a print and online magazine that is part of the Seventh Day Adventist church. With almost 1.5 million copies per month are printed and distributed free of charge to members of the Seventh-day Adventist Church in seven languages, printed in eight countries, on five continents, and sent to more than 150 countries. Here is the product design and UX work I was a part of in 2017

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Get in touch

Lets work together

If you have a website or mobile app idea in mind feel free to contact me.

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